MLS authorizes gambling sponsorships on jerseys - Goal Spot

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Wednesday, June 26, 2019

MLS authorizes gambling sponsorships on jerseys

MLS announced the league will allow sponsorships from sports betting and alcoholic spirits companies on jerseys and stadiums. Major League Soccer will become the first major American sports league to sell jersey sponsorship and stadium naming rights to companies in the sports betting and spirits industries. While MLS had previously allowed such sponsorship for beer and wine companies, recent developments, including last year's U.S. Supreme Court decision that allowed states to legalize sports gambling, paved the way for the league to expand its rules regarding sponsorship. In addition to allowing such sponsorships on the...

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